Case Study
Life Time:
Kids Camp Creation
Life Time, a prominent national health club corporation, recognized the need to enhance its Kids Camp program.
As the Sr. User Experience Designer my objective was to eliminate two key challenges: the inconvenience associated with finding, registering, and paying for camps and addressing health, security, and logistical concerns in child care.
Role
User Experience Designer
Responsibilities
Product Strategy, Customer Interviews, User Research, Design System Creation, Information Architecture, User Testing
Framing the Challenge
➤ Manual Registration Hassles
Finding, registering, and paying for summer camps, which were traditionally only available at Life Time's physical locations, causing inconvenience and potential barriers to enrollment.
➤ Health, Security & Logistical Challenges
Addressing logistical challenges like drop-off, pick-up, health concerns, etc. were crucial for providing a safe and fun summer camp experience for both parents and children.
Approach
➤ Discover
Initiated comprehensive meetings with stakeholders from various departments to gather insights into the existing challenges and define the desired outcomes. Close collaboration with IT and Marketing teams ensured a holistic understanding of technical constraints and marketing strategies.
➤ Design
Conducted extensive user research, including interviews with team members and parents, to identify pain points and understand the specific needs and preferences of the target audience. Analyzed existing behavioral data to inform the design process.
➤ Deliver
Interactive prototypes were developed to simulate the user experience, facilitating usability testing. informed further refinements, ensuring optimal usability and addressing potential pain points.
Result
➤ Convenience and Accessibility
Introduction of an online platform allowed parents to seamlessly find, register, and pay for summer camps from the comfort of their homes, eliminating the previous constraints associated with physical locations.
➤ Streamlined Logistical Processes
The user-centric approach led to streamlined logistical processes for drop-offs and pickups, ensuring a smooth and efficient experience for parents while maintaining a heightened focus on child safety.
➤ Scaled Outcome
The successful implementation of the new e-commerce platform for summer camps yielded an unexpected benefit. Recognizing its versatility, the platform was leveraged for additional e-commerce framed projects, such as purchasing and scheduling sessions with personal trainers.
