Hi, I’m Craig.
I create relevant experiences for users People.
My goal as a product designer is to establish meaningful connections between brands and people, shaping experiences founded on clarity and craftsmanship.
Recent Work
Polaris:
Less time searching, more time exploring
Redesigning the search experience, ensuring adventure and passion stay synonymous with Polaris.
VIew DETAILS ▸
Life Time:
Enhancing Personal Training Online
Introducing e-commerce to personal training, empowering members and future members to seamlessly discover and partner with personal trainers.
VIew CAse study ▸
Life Time:
Crafting an online experience for Kids Camps
An online solution that not only simplified the purchase and enrollment process, but also provides a solution for the logistical and informational challenges facing locations .
VIEW caSE Study ▸
Evine & ShopHQ:
Designing a new e-commerce experience
Concepts to production, growing communication and community, driving $20mm in less one year.
VIew CAse study ▸
Evine:
Redesigning the home shopping app
Something about “companion” Viewers wanted an easy way to find more information about a product on air. That’s what we all thought.
View cASE STUDY ▸
Indian Motorcycles:
Site Optimization Fuel Optimization
Taking a UX approach internally to fuel quicker growth and accurate products through streamlined communications.